00.01 Note Index

• {1.1} identity as self-definition
  • {1.1a} sources of identity elements
  • {1.1b} two metaphors for identity formation
    • {1.1b1} identity formation as discovery
    • {1.1b2} identity formation as creation
• {1.2} identity as a state of continuity
  • the algorithm changes our identity, which changes how we see continuity
• {1.3} rethinking identity as integration
  • {1.3a} identity formation as facilitating dialogue
    • {1.3a1} you need to commune with your past to understand your self
    • {1.3a2} you need to commune with your future to understand your self
    • {1.3a3} you need to commune with your present to understand your self
  • {1.3b} identity crises happen when you are isolated from your past, present, or future
    • identity crises happen when are fragmented from broader culture?
  • identity as a life project
• {1.4} liminal identity between traumas and other life events
• {1.5} social context shapes the way we perform identity
  • {1.5a} social context in social media
    • {1.5a1} social media is the decontextualization of our identities and the curation of situational personality
      • {1.5a1a} social media removes agency in our identity performance
      • {1.5a1b} people are becoming more interested in labels because of social media searchability
      • {1.5a1c} digital embodiment requires writing yourself into being
      • {1.5a1d} the internet lets you try on new identities
    • {1.5a2} social media decontextualizes our relationships by flattening our social network
      • {1.5a2a} context collapse
        • {1.5a2a1} context collapse leads to information reaching unintended audiences without context
          • {1.5a2a1a} virality can spread your story while simultaneously taking away your control of the narrative
            • {1.5a2a1a1} context collapse and virality repurpose users into fodder for content generation
            • {1.5a2a1a2} virality exacerbates context collapse
            • {1.5a2a1a3} viral targets on social media indicate a platform failure
            • {1.5a2a1a4} the algorithm flattens all users into a single context
            • {1.5a2a1a5} broadcast vs viral communication
          • {1.5a2a1b} cancel culture is a result of context collapse
          • {1.5a2a1c} federated social media could lessen the effects of context collapse
        • {1.5a2a2} time collapse
        • {1.5a2a3} identity collapse
        • {1.5a2a4} content collapse
          • {1.5a2a4a} kayfabe content
          • {1.5a2a4b} truth collapse
            • {1.5a2a4b1} truth in record-keeping on the internet and post-ai
            • {1.5a2a4b2} algorithms increase the spread of misinformation
            • {1.5a2a4b3} the algorithm is a gatekeeper of truth
            • {1.5a2a4b4} choose-your-own-adventure reality
      • {1.5a2b} flattened networks give the appearance of homogeneity
      • {1.5a2c} hypertext builds context
    • {1.5a3} online authenticity paradox

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• {2.1} everything should be contextualized in time
  • {2.1a} time as an axis
    • {2.1a1} life archive as an identity graph
  • {2.1b} healing happens when you are reoriented to time and space
  • {2.1c} time-binding refers to our ability to pick up where the last generation left off
    • life archiving is time-binding
    • if not being bound to time / space leads to identity crisis, a lack of time-binding can lead to generational identity crisis…
  • {2.1d} stability requires feeling connected to our history
  • {2.1e} your search history is a resonance calendar
    • {2.1e1} technical surveillance allows people to travel through time and space
      • {2.1e1a} we should be able to view, edit, navigate, and use the data tracked about us through our digital tools and environments
• {2.2} time is a grid
  • {2.2a} layered calendars
    • {2.2a1} the do vs. due date vs. layered calendar debacle

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• {3.1} your brain is for having ideas, not storing them
• {3.2} the knowledge lifecycle is the series of steps you perform to turn knowledge into a finished product
  • {3.2a} my knowledge lifecycle
  • {3.2b} the standard knowledge lifecycle is input to processing to output
  • {3.2c} the creative process
• {3.3} hierarchy vs network in knowledge management
  • {3.3a} people prefer to navigate file systems manually
  • {3.3b} folders do not make my brain itch
  • {3.3c} tagging and linking are not alternatives to hierarchy
  • {3.3d} our minds do not think in files
    • {3.3d1} thinking is the process of navigating our knowledge graph to find interesting paths or associations between unrelated ideas
      • {3.3d1a} good thinking is effective navigation of your knowledge graph
      • {3.3d1b} good ideas are interesting paths through your knowledge graph
      • {3.3d1c} the wandering mind is a tool
  • {3.3e} virtual worlds lack natural landmarks we rely on irl
• {3.4} build systems by working manually, organizing patterns, and mechanizing them
  • {3.4a} software is not a system, it’s a way to store and display your system
  • {3.4b} my device is my all-in-one tool
    • {3.4b1} file over app
• {3.5} epistemology is the context in which we think
  • {3.5a} our engagement with media and culture are shaped by our epistemological frameworks
• {3.6} open hyperdocument system
• {3.7} spatial notes
• {3.8} atomic notes
  • {3.8a} atomic versus perpetual notes
• {3.9} the limits of pkm language
  • {3.9a} personal versus business knowledge management
• {3.10} personal knowledge management is a life practice
  • personal knowledge management is an identity practice
• {3.11} avoid boiling the ocean when organizing your data

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• {4.1} a defensible and personal premise gives more power to your work
  • {4.1a} exploring my premise
  • {4.1b} your premise creates a thru line for your work
  • {4.1c} brand is premise plus story plus place
• {4.2} the tyranny of the right answer
  • {4.2a} optimization comes at the expense of originality
    • {4.2a1} expertise isn’t enough because everyone is saying the same things
  • {4.2b} best practices lead to average work
• {4.3} don’t market more, matter more
  • {4.3a} did you build something growable
• {4.4} monetization is often the process of turning fake currency into real currency

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• {5.1} algorithmic monoculture
  • {5.1a} algorithmic monoculture requires memeification and turns users into evangelists
    • {5.1a1} algorithmic monoculture is memeifying our politics
  • {5.1b} how algorithmic monoculture creates fragmentation
  • {5.1c} how algorithmic monoculture creates homogenization
  • {5.1d} the algorithm has replaced culture-building
    • {5.1d1} algorithmic monoculture is the memeification of culture-building
• {5.2} there is no singular experience of the internet
• {5.3} the layout of the internet is starting to feel life a cookie-cutter new development
  • {5.3a} digital gardens are a protest against homogeneity on the open web
    • {5.3a1} a digital garden is a collection of linked ideas that encourages curious exploration
      • {5.3a1a} digital gardens are experiential text design
      • {5.3a1b} the memex is the original digital garden
        • {5.3a1b1} google search is actually close to the conceptual overlay of the memex
      • {5.3a1c} digital gardens more closely resemble how we think than chronological feeds
    • {5.3a2} note-making is the future of information creation and consumption
    • {5.3a3} digital gardens fill the gap between raw notes and finished content
    • {5.3a4} linking, annotating, changing, summarizing, copying, and sharing are the verbs of gardening
      • {5.3a4a} digital gardens should be collaborative
      • {5.3a4b} browsing, editing, and annotating should be seamlessly merged
    • {5.3a5} gardening is a protest against control, perfectionism, and the status quo
      • {5.3a5a} idea gardening is collecting seeds that can be planted later
    • {5.3a6} we don’t need a universal taxonomy for universal connectivity
  • {5.3b} the architecture and landscape of your content can hold or limit attention
    • {5.3b1} too much navigational structure distorts your voice and makes your content feel smaller
  • {5.3c} internet spaces have a triple-constraint of being free, open to the public, or quality
    • {5.3c1} it’s devastating to rely on megacorps for our tools
      • {5.3c1a} we deputize tech companies with governmental and law enforcement responsibilities
• {5.4} aesthetics are the new conceptual subculture
  • {5.4a} performative aesthetics give you access to the trappings of community
    • {5.4a1} aesthetics as part of a subculture
  • {5.4b} we don’t have a cultural childhood anymore
    • {5.4b1} the algorithm is changing childhood
      • {5.4b1a} the internet is for children because they give the most currency in the attention economy
  • {5.4d} we don’t have a cultural adulthood anymore
    • {5.4d1} the infantilization of millennial women
  • {5.4e} formula for embodying a particular aesthetic
• {5.5} pop culture is not reflecting what’s happening in the world
• {5.6} silence, brand
• {5.7} enshittification
  • {5.7a} enshittification of physical products
    • {5.7a1} we’re living on the internet of shit
• {5.8} the four quadrants of the extended internet universe
  • {5.8a} the public web versus cozyweb
  • {5.8b} the dark forest theory of the internet
    • {5.8b1} bowling alley theory of the internet

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• {6.1} publish what would have excited you six months ago
  • {6.1a} do not stress over making your writing accessible
• {6.2} just put one word in front of the other
  • {6.2a} therefore or but should come between your writing beats
  • {6.2b} when writing mysteries, have suspects a lie and a truth
  • {6.2c} that’s the thing about
• {6.3} goldilocks theory of creativity
• {6.4} types of creativity
  • {6.4a} idea sex
• {6.5} we all have three voices
  • {6.5a} finding your voice is an external process
    • {6.5a1} antilibrary
• {6.6} art is getting away with it

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• {7.1} chatbots are not the right interface for AI
  • {7.1a} ai prompts are just context
• {7.2} artificial intelligence will increase the power of the stream
  • {7.2a} artificial intelligence will change search engines and how people find our content
  • {7.2b} habsburg AI
  • {7.2c} artificial intelligence might necessitate a reverse turing test to prove humanity online
    • {7.2c1} tips for proving that you are not an llm
    • {7.2c2} is Online about to get way less cool
• {7.3} using AI images in marketing is the digital equivalent of a fake Chanel bag
  • {7.3a} determining whether an image has been AI-generated
  • {7.3b} how will our feelings about ai art change over time
• {7.4} we do not have an effective defense against deceptive AI
• {7.5} artificial intelligence can never replace the human experience
• {7.6} reader-generated essays as a use-case for AI

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• {8.1} we accumulate so much, but we own very little
  • {8.1a} digital subscriptions are blurring the lines of ownership
    • {8.1a1} artificial limitations create a user-hostile businesses
      • {8.1a1a} it’s devastating to rely on megacorps for our tools
      • {8.1a1b} internet spaces have to pick two — free, open to the public, or quality
    • {8.1a2} there are three subscription models
  • {8.1b} razor-and-blades pricing model
  • {8.1c} so many products have digital locks because it allows the company to invoke section 1201 of the dmca
• {8.2} tech gets big through network effects and stays big because of high switching costs
  • {8.2a} computers are universal which gives them inherently low switching costs and intrinsic interoperability
  • {8.2b} the answer to controlling big tech is forcing interoperability

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• {9.1} true crime is the most popular podcast topic
  • {9.1a} demographics of true crime podcast listeners
  • {9.1b} victims in true crime content are predominantly female and white

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• {10.1} fraud in google search engine results pages
  • {10.1a} crisis pregnancy centers target abortion-related keywords to show up at the top of serps
• {10.2} what we think of as algorithmic radicalization is just how most of us surf the web
  • {10.2a} data voids are gaps in information online
    • {10.2a1} media manipulators exploit data voids by capitalizing on missing data and the logic of algorithms and search engines
• {10.3} media literacy does not address epistemological differences
  • {10.3a} media literacy requires people to doubt what they see
  • {10.3b} we cannot assert authority over epistemology

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• {11.1} a person from a marginalized group accomplishing something is not a milestone for that group, but for the majority group
• {11.2} the rough sex defense is used to argue that a person should not be held legally responsible for a death that occurred during allegedly-consensual sexual activities
  • {11.2a} in rough sex defense cases, we question the victim’s sexual history more than the defendant’s
    • {11.2a1} indiscriminate sex positivity is a tool of the patriarchy

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• {12.1} the dark forest theory of the universe

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• {13.1} self talk strategies

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• {14.1} are your taxes too high or are you not paid enough